Here's a heartfelt post on the essence of public relations practice - fully professional relationships between reporters and PR people. Yes, public relations is about relationships - not only with the public, but with the media people who keep the public informed. We're talking about respectful, mutually advantageous relationships between reporters and PR people - enduring relationships. You know them when you have them. We've been on this subject before, and will be again, because it's the essence of the craft.
On PRBreakfast Club, Linzy Roussel Cotaya, a New Orleans-based PR professional, provides eight principles aimed at separating good from poor PR people. They begin with, "Always deliver what you say you will, as your word means everything." Taking people seriously and professionally, whether they be newspeople or anyone else, is where solid relationships begin. We don't need to be told that, but lots of folks need to practice it earnestly or call themselves something other than PR people.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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