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February 3, 2011
Traditional Tools for Frontier PR
Lee Odden on his Media Relations Blog offers eight tips for applying a classic public relations planning approach to the new frontier of social media and search engine-based Web relationships. And make no mistake about it, we shouldn't be getting into social media/SEO without developing a Web plan first. 

"Of course," Lee writes, "throwing keywords at social media tactics isn't quite the same thing as developing and implementing a plan to reach specific goals....For long term value from effort with SEO and social media, public relations professionals should follow best practices as well as the fundamentals."

Objectives, strategy, and tools, those traditional PR touchstones, all apply very nicely to social media planning. Don't go there without them. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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