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October 5, 2011
Tools for Monitoring Social Media
 
Here's a primer on tools to monitor the Web for mentions of your brand or organization. In this dawning social media era, E-releases says, "It's vital that you take a proactive approach to monitoring the conversation surrounding your brand so you can find important conversations and jump into them to strengthen your brand by engaging with your target audience."

Tools for doing so, the post advises, include Google Alerts, HootSuite, TweetDeck, and BoardTracker. There's some information on the workings of each.

Photo source: http://www.flickr.com/photos/travel2dot0/5408326494

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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