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April 3, 2013
Today's Mortgages: Decidedly a PR Challenge
There could hardly be a more specialized, taxing field for PR practitioners, or bankers interested in serving customers well, than mortgage banking. Honed-up regulatory oversight is part of the scene now, and keeping home-buyers well-advised and patiently engaged with the process is definitely a PR challenge. Only this banker calls it "Process and Relationships"...  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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