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October 28, 2016
To Become Better at Your Work, Get on Tinder and OkCupid ASAP
 
Wow.

There’s nothing quite like setting up a Tinder or OkCupid account to make you think about truth.

To make you think about good writing.
To make you think about good imagery.
To make you think of a good, compelling, innovative strategy.
To make you think about results and success.

Wow.

On the latest and most popular mobile device dating/hookup apps, we’re faced with questions about:
  • who we are
  • our name
  • our age
  • our physical appearance
  • our likes and dislikes
  • our passions
  • where we live
  • are we free or attached
  • our likes and dislikes
  • our turn-ons
  • our favorite places, books, films 
Now, before I attempt to list everything these dating apps ask for, I invite you think the exact same way for two areas of your career:
  1. your career and job path
  2. your brand — yes, this is for brands as well
Dating apps are all the rage in stand-up comedy, blogs, and people’s hands.

Why?

It’s the universal desire to be seen, accepted, honored, desired, loved, or lusted after. And the modern promise to be able to get it now.

The way a single image, a member name, or phrase in the “about me” can enflame desire, remind you of your ex, or after about 20 swipes, bore you with the same look of so many.

Ugh, get me out of this app…

Because we all want to attract someone attractive, beautiful, sexy.

We all want someone to see us as we are and love who we are; accept who we are; and offer tenderness, excitement, respect, loyalty, and freedom.

Seriously, think about this.

You, your brand, your career, your life. It’s all the same.

Exactly the same.

It’s about being fully human.

Unless you or your brand doesn’t act fully human. Then here is my message to you:

01000111 01101111 00100000 01100110 01110101 01100011 01101011 00100000 01111001 01101111 01110101 01110010 01110011 01100101 01101100 01100110 00100000 01100001 01101110 01100100 00100000 01100111 01100101 01110100 00100000 01110100 01101000 01100101 00100000 01101000 01100101 01101100 01101100 00100000 01101111 01110101 01110100 00100000 01101111 01100110 00100000 01110100 01101000 01100101 00100000 01100010 01110101 01110011 01101001 01101110 01100101 01110011 01110011 00101101 01101110 01101111 01110111 00101110

Now that we have that out of the way, here are suggestions, first for the job-seeker in this Tinder/OkCupid world:
  1. Maybe submit your creds in Tinder/OkCupid style. It may have been done before, but who cares? Tinder and OkCupid are getting people together no matter how many profiles there are. Make yours stand out. You have to be sexier, more secure, and safe — more something, so get on with it, now.
  2. Up your emotional content. Dating apps rely on animal sex appeal as well as investigative analytical human skills, so increase those qualities with raw animal energy; add words like hunt, seek, identify, attack, and possess to your verbiage and design.
  3. If a job interview was like dating…
Well, wait. It is.

You need to look and act your best, but don’t lie. You’ll be found out eventually and your lying will ruin the lives of so many.

Know who you really are. Know what you really want and spend time knowing these priceless truths.

And for the brands and branding professionals out there in this Tinder/OkCupid world:
  1. Maybe create ads in Tinder/OkCupid style. It may have been done before, but who cares? Tinder and OkCupid are getting people together no matter how many profiles there are. Make yours stand out. You have to be sexier, more secure and safe — more something, so get on with it, now.
  2. Up your emotional content. Dating apps rely on animal sex appeal as well as investigative analytical human skills, so increase those qualities with raw animal energy; add words like hunt, seek, identify, attack, and possess to your verbiage and design.
  3. If an ad was like dating… 
Well, wait. It is.

You need to look and act your best, but don’t lie. You’ll be found out eventually and your lying will ruin the lives of so many.

Know who you really are. Know what you really want and spend time knowing these priceless truths.

It’s the same for job seeker or brand; that’s the good news.

It’s hard work and takes courage and persistence; that’s the bad news.

So, definitely discover the joy, the free bliss, of enjoying who you really are. Take it from me — do whatever work it takes to achieve this. Find yourself, your unique self, deeply, fully, truthfully.

Swipe left or right? Lonely tonight? Or hitting the gym? Or another trip to the same bar?

Ask me a really smart question and maybe I’ll reply.

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As a strategist, writer, designer, producer, director, actor, musician, performer, teacher, trainer and speaker, creative marketing was a potentially ideal career for Paul. Yet after years of winning dozens of global creativity awards with various agencies, Paul gave up the awards pursuit and became a professional human being.

Paul launched the1101experiment in 2001, focusing on bringing top-level strategy, creativity and multi-dimensional success to global brands, but with an added emphasis on positive ethical and social opportunities. Paul's thinking has been published worldwide and has predicted many global cultural shifts long before they happened. 
Paul leads a mastermind network of friends, colleagues and multi-talented professionals from around the world who are strategists, writers, artists, web, social and interactive specialists, who are involved on all client work.
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