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May 20, 2011
Tips On Talking To The Media
 
Assuming there are, and will continue to be, newspaper reporters in your neighborhood interested in hearing what your or your clients may have to say, Kevin Sangsland, of Airfoil Public Relations, a tech PR firm, offers six tips for successfully interacting with reporters. These are for folks who can't afford paid PR counsel — and maybe a brushup for some counsellors themselves.

Kevin's headings are Be available, Prepare for the interview, Maintain the appropriate attitude during the interview, Focus on the story you need to tell, be credible and honest, Know the basic rules of engagement, and Be interesting and engaging, not controversial.

This is a generous offering by Airfoil, but they need to learn to put the writer's byline at the top of a piece.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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