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October 12, 2011
Time Out For Thought Leadership
 
We haven't yet taken the time to watch Brian Solis' interview with John Battelle, but plan to. And we recommend that you do as well. Battelle, co-founder of Wired and a cutting-edge guy in general, is reflecting on "Our Digital Society in the Next 30 Years," as part of the process of a book he's writing. Having just reread Nicholas Carr's book, "The Shallows," about how the Web distracts and atomizes attention, there's much for PR people to ponder on this new frontier. Dig in!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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