In the business world, first impressions are important. Many times, the first impression you give (whether you realize it or not) is through email. You may write an eloquent email, but don’t overlook what you can do with your signature line. The first impression you give can make all the difference, whether you are looking to build your network, contacting a hiring manager or reaching out to potential clients.
Include your branding statement.
How can you effectively leverage your email signature line? Consider three things to include to make a lasting impression on your audience.
Unfortunately, many professionals overlook the importance of regularly using a branding statement. Your branding statement is an important piece of your career plan that will help you achieve your professional goals. It tells your audience what you bring to the table and why you deserve to advance in the professional world.
If you already have your branding statement, add it to your signature line as soon as you can! If you don’t have one yet, take the time to create an authentic branding statement that properly represents you. This will ensure it’s something you feel comfortable sharing and using on a regular basis.
Include the link to your LinkedIn profile.
This is an easy way for your audience to get to know more about you as a professional. It makes it easy for others to network with you, and you make it easier for a hiring manager to spend more time reading about you instead of searching for you (especially if you have a common name), and potential clients will feel safer seeing you are an established professional with great feedback.
Since you are making it easy for others to find you on LinkedIn, it’s important to make sure your profile is current, that you are actively using the network, and that you have a professional picture. Make sure that your LinkedIn profile will make others want to connect with you, not run away. Ask a trusted friend or colleague to look at your profile and offer constructive criticism. Take the time to do this before you add your profile link to your signature line.
Include your professional email and phone number.
Sometimes these details are left out, because it would be easy just to reply to your email address. But remember that you want to make it as easy as possible for someone to contact you. If a potential client is reading your email on their phone, your number will appear as a live link, making it easy for them to make a phone call. Also, don’t overlook the fact that your potential clients or network connections may want to store your details for future use. It’s easier for them to copy and paste from your signature line than to go back through their emails later.