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May 1, 2012
Thoughts On Communicating Via Machines
Kami Huyse, APR, offers some challenging thoughts on her Communication Overtones blog on communicating by machine — the web-induced tendency to use pre-packaged sources and techniques to establish presence and get your message out. She doesn't come to any especially dire conclusions, but offers six drawbacks to communication via various forms of software.

They can promote, Tami worries, Lack of Thoughtfulness, Lack of Adaptability, Loss of Creativity, Autopilot Mistakes, Spam and Shallow Thinking. Hear her out and be mindful of what she's thinking (without the assistance of a roaming spider). 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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