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March 25, 2011
Think You're Up For 'Root Canal Week'?
When you're taking a break, consider what you'd do with this PR opportunity: Root Canal Awareness Week starts Monday. The American Association of Endodontists has issued a penetrating press release on this much-anticipated event. There's also a video, "Endodontists Put Root Canal Patients at Ease." Somehow, though, there must be further opportunity here. Open wide – the ideas file, that is. 

The occasion marks the resolve of endodontists to take the pain out of their work. Give them a hand at it. You know the drill.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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