Joan Smith, on the Profits Now blog, suggests that brief(s) may be best for getting into magazines and newspapers during the holiday season. Don't think lengthy, explanatory press releases but brief, focused items with a photo.
"Editors," Joan writes, "love briefs because they fill odd-size holes on a page and need little editing. The media aren’t likely to devote an entire story to your product unless it’s very unusual."
"But between now and Christmas, they’ll be collecting short items that can be included in their annual roundups of the most popular, practical, expensive, or inexpensive holiday gifts. Briefs are one of the very best ways to get into big magazines."
Joan gives examples of a variety of forms that briefs might take, so think brief for the holidays at least!
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.