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July 10, 2015
The New PR: Technical Skills and Communication, Too
We keep returning to manifestations of PR skills in digital settings. And also, it seems, to commentaries on Forbes.com. Here’s one on how Walmart is using a crowdsourced analytics platform, Kaggle, to analyze retailing issues – and to find talented people.

Ideally, though, the talents aren’t just technical ones. Communication skills count too. “It exponentially improves their career prospects if they can match this technical, data-geek knowledge with great communication and presentation skills,“ says Mandar Thakur, senior recruiter for Walmart’s Technology division.

“Someone who has this combination of skills can rise to the top very quickly.” And so it is, in these digital times.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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