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August 8, 2014
The 'New PR' Described For All
 
We're at a point where the elements of today's PR can be described as a package that shows how much the craft has changed, and Small Business Trends does just that. "Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social engagement, content marketing, brand publishing, media relations, inbound content, SEO strategies and limitless creativity."

"Today, PR includes social media, blogging, online reputation management, brand journalism, content strategies, thought leadership and more. PR is now an extremely broad and diversified field — it is no longer anchored to crisis communications, press releases and media alerts.

"We're talking PR...evolved."

So sign-on for practicing in a field that's become almost as challenging — and satisfying — as jazz piano. There's a whole lot to learn and apply to communicating well in today's marketplace.    

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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