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April 3, 2012
The Media World Is Changing — to Whistling on the Web?
A run down Twitter's feed yesterday showed how the media world is changing, but could remain much the same (only less impactful) in its electronic reincarnation. The Philadelphia Inquirer and Daily News have just been sold to a group of local investors at only 10 percent of their value in 2006 — down from $500 million to $55 million. That includes their companion website, Philly.com. That's an astounding loss in value — 90 percent — in a few short years. 

But speaking of newspaper websites, Dave Copeland, a journalism professor, observes on ReadWriteWeb that of two newspaper iPad apps he's acquired, he prefers The Boston Globe's app over The New York Times', because the Globe's recreates the newspaper's format, only enhances it. 

Then, on the Marketing Charts site, "six in 10 senior marketers" are saying that effective use of social media is key to a company's survival. But integration of social media into corporate marketing efforts still remains at "relatively low levels."

And finally, Technorati advises that the new Angry Birds Space game had 10 million downloads in three days. Who's going to have time, or maybe even the inclination, to make effective use of the new electronic media anyway?

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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