Another cake with so many candles that the first ones lit have melted by the time we get to lighting the last ones. Another close encounter with the fire extinguisher, hoping we don’t have to use it on the cake. Another few wrinkles, and I’m positive I’m shorter than last year.
I’m not complaining, not really, anyway, because the good news is that I’ve learned a lot in the past year. The even better news is that I can still learn things. So there’s hope for you folks who haven’t reached old yet. I just thought you might like to know that.
In a week or so everyone’s Facebook account will be automatically switched to the new “Timeline,” like it or not. It’s pretty easy to set up your new profile page. I think. I asked my daughter to upgrade one of the pages we admin and I turned away from the computer for just two or three minutes and it was done. You will need a horizontal image for the main graphic, and we had to noodle the square inset thumbnail because Facebook automatically picked up the vertical art we used on the old page.
The next time Zuckerberg decides to make a change like this I certainly hope he asks me first because I do not like this Timeline format. Once you get past the oversized graphics your posts are arranged in two columns with subtle arrows attached to the line down the middle. Popular posts — with lots of “likes” and comments — get popped to the top of the page as a “Recommendation.” I get the line part of the design, but in my opinion it has very little to do with time. The two-column format is very hard to follow if you are actually interested in a chronological list of posts.
I confess that I don’t interact on Twitter the way it’s meant to be used (my bad), but it’s still my favorite source for news and information. Not only that, but I found that Twitter is the best place to discover new (to me) marketers and their websites/ blogs.
I’ve had my Twitter account for a couple of years and I clean out my lists of Following/Followers periodically. It’s amazing how many abandoned Twitter accounts there are! Unless it matters that you have thousands of followers, it’s a good idea to do this, especially when you near the 2,000 “Following” mark, and you have less than 2,000 followers. Twitter will not allow you to follow any more people at that point until your number of followers catches up.
It’s not just for piano-playing cats! YouTube is the second-largest search engine on the web next to Google. This is why it’s so important to set up your videos properly to optimize the search results. This includes creating keyword-rich titles, using relevant tags, placing a clickable link to your website in the beginning of the description, encouraging viewer interaction, and using captions within the video.
You can find out how to do all of these things by searching … wait for it … YouTube!
I’m relatively new to this site but the more I am on it the more I like it. Not only do I find great ideas in the DIY, crafts, and gardening categories, but Pinterest is a great way for designers and marketers to show off portfolios, products, videos, or posts from their blogs. I am finding many companies are getting the hang of it as well, using Pinterest to promote themselves while also interacting and sharing images that their followers post.
I’m still in the exploration phase but I see a tremendous amount of potential in Pinterest for marketers.
IT’S THE INTEGRATION, STUPID!
Okay, I’m guilty. Sometimes I get so caught up in the “how-to” aspect that I forget that these sites are merely tools to achieve an end. Using social media for fun and staying connected is fine. But if you are using them for marketing, you need a strategy that incorporates these elements into The Big Picture. They should align with the goals of the organization, support the company brand, and be integrated into the marketing action plan.
It’s just too easy to get distracted when you’re old. That’s my excuse and I’m sticking to it!
Rhonda Wenner is a Very Old Advertising Person who has been there, done that, and seen quite a bit.