In an industry where being first means getting the most attention, it is not surprising to see professionals and organizations already cast their lots for what they think is going to happen in the advertising world in the upcoming year.
True, at this point there are only a few "real" working days left, but we guess it’s the principle of the matter.
Several advertising professionals are leaning towards the continued rise of social media in marketing activities, especially now that more marketers know what they are doing in the social media space. Others are pointing to the attention to mobile advertising, and noting the exponential rise in making sure ads and websites are compatible for quick mobile searching.
Other ad "gurus" are heralding virtual reality; that gaming may be the next biggest frontier in expanding advertising dollars. We would be inclined to agree; with as fast as the gaming industry is growing, it would only make sense for brands to build more partnerships in the gaming community.
And more so, those around the fringe like us would be interested to see more experiential advertising like AR and revamped on-site experiences. We don't knock mobile, social media, and virtual reality, but that is what everyone is going to try to do. We are fans of the "first mover" advantage, and adopting strategies when others find it strange could place brands in a good position.
Regardless of what happens in 2016, we all know that it is bound to be interesting. The last place to be bored is the advertising industry. And if you get bored in AdLand, you're doing it wrong.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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