News Corp.'s The Daily, launched as an iPad newspaper in February 2011, isn't going to become established as a prototype digital newspaper after all. Rupert Murdoch's News Corp. is shutting it down instead, and along with it, hopes for at least Murdoch's idea of a way forward for besieged newspapers.
The Daily was a great idea but, says Ad Age, "may have proved a bit generic for a product that consumers had to pay for." And, while there are lots of iPads out there, their penetration is just 16 percent of the population and 22 percent of the people on the Internet, according to eMarketer.
The Daily gathered 100,000 paying subscribers, "but seemed to stall out at a time when its parent company was becoming less able to indulge a lengthy investment period."
Too bad, indeed. Our hopes were with Murdoch and his iPad newspaper. We wouldn't rule the format out entirely and forever, but this is a setback for an all-out form of digital journalism, surely.