If you love the parties, camaraderie, tension, adrenaline, the back-slapping, or the "we'll do better next year" isms and free-flowing alcohol of the ad awards season, wonderful.
If you enjoy having judges award you with ribbons, trophies, pencils, certificates, and heavy-duty ice scrapers with your name on it, fantastic.
If your clients and customers, partners, vendors, and the public get excited and congratulate you for award-winning work and it leads to more money, fame, happiness, and bigger, better work, then I am truly happy for you and wish you all the very best life has to offer.
Really, I am. Really, I do.
But please don't read any further.
This is not for you.
Click away now.
Now, if any of you are still with me (SFX: whistling in empty corridor)…
I have an idea for you.
If you do the work you do for someone else to judge it, someone who doesn't really know you, someone who doesn't know what it took to do it and sell it, and doesn't know if it was effective in the marketplace (excuse me, all Effie entrants and winners), consider the following:
What you think and feel about your work is far more important than anyone else's opinion.
And right now, I'm here to celebrate, cheer, and high-five you, that perfect, amazing you.
Or, at least consider the people who really matter to you — your family, your lover, spouse, best friends, coworkers, the people who know you best, the people you're closest to. They don't usually give you trophies, but they give you love.
They might be the people you're really trying to please. After all, when you get home drunk from the show with an armful of silver, who do you show them to? Who says, "I'm so proud of you!" with a hug and a kiss?
Well, of course, if you live alone, why not look yourself in the mirror and say, "I'm proud of you. You're a genius. You can do anything. I love you."
Finally, to all who stay up late, argue, start over again, pace and fidget, scratch, stretch, shoot wastebasket shots with the old brief, come back again and again to make something better, more human, more emotional, more simple, more real, more true, more dangerous, more ridiculous, more thought-provoking, more awesome, more I-wish-I'd-done-that.. I thank you, I bow to you.
But seriously, why care what I think?
As a strategist, writer, designer, producer, director, actor, musician, performer, teacher, trainer and speaker, creative marketing was a potentially ideal career for Paul. Yet after years of winning dozens of global creativity awards with various agencies, Paul gave up the awards pursuit and became a professional human being.
Paul launched the1101experiment in 2001, focusing on bringing top-level strategy, creativity and multi-dimensional success to global brands, but with an added emphasis on positive ethical and social opportunities. Paul's thinking has been published worldwide and has predicted many global cultural shifts long before they happened. Paul leads a mastermind network of friends, colleagues and multi-talented professionals from around the world who are strategists, writers, artists, web, social and interactive specialists, who are involved on all client work.
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