For PR people seeking to establish credentials in social media, B. L. Ochman cuts to the heart of the matter on her Whatsnext blog. There are just two questions for prospective clients to ask of PR aspirants, she advises:
- Do they walk the talk? Do prospective social media coaches "have a credible social media presence of their own?" What are they saying out there, how are they saying it, and how many followers do they have?
- Do they have case studies to demonstrate their success? Theory is far better for philosophy, Ochman says, than demonstrating social media capability and prowess. If you're going to have somebody advise you on social media channels, they had better swum in them themselves, successfully.
Google lists tons of sites offering advice on hiring social media marketing and PR pros, yet competence comes down to demonstrating that you're there yourself. Social media aren't all that new any longer. Practitioners can rightly be expected to have track records. Be sure you're building one; Social media techniques are a big part of the future of PR.
Art by geek and poke