The journalists and PR people who attended the National Association of Science Writers' annual meeting last month in Arizona held an air-clearing session. Wow! Some, too many, folks still don't get it. Seventy-nine survey respondents "cataloged a litany of offenses, real and perceived, from both sides of the journalism-PR divide."
The "survey results scorched the PR profession for not being 'time responsive,' to pumping out hype and writing 'too many crappy, poorly written, jargony, acronym- and cliché-riddled, out of date, simplistic, non-contextual press releases.'" Let's posit that some of this incompetence stemmed from the misguided aims of the principals involved, not their PR people. Even so, it appears, there's still much room for improvement in understanding and practicing the basically relational role of PR.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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