Don't have time to be social because it takes too much time being social? That sort of question can easily arise as you're trying to tend all your social media outlets, and if it does, you probably have too many of them. The folks at Apex Public Relations in Toronto, Canada, address this question in a couple of posts, "Which social platform should you be on?", and "Do clients need a personal social strategy?"
"If you want to catch fish," the first one begins, "fish where the fish are." These social media issues, like most in PR, hinge on the key questions of goals and objectives — being clear about what you want to accomplish from any mode of expression, and having a strategy for getting there; one you can stick with because it's working well.
Now check out this buffer post by Kevin Lee as well, "The Ideal Length of Everything Online, Backed by Research." Fascinating!
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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