It's not tabloid journalism any longer that will be producing media for the masses, but tablet journalism with a social emphasis. That's pretty clear from watching the debut of Rupert Murdoch's iPad newspaper, The Daily. And even more so from envisioning what AOL will be doing with The Huffington Post now that Arianna Huffington is, as Mashable puts it, anchoring AOL's media strategy.
Murdoch's The Daily hasn't started taking feedback comments yet, but they've been a hallmark of the blog-based Huffington Post, giving it a plainly social emphasis right along. But The Daily is already an exemplar of vivid pixel-rich graphics. Public relations people seeking to divine where the media world is headed should be spending time at Murdoch's new paper and following what Arianna Huffington will be doing as the blogging president and editor-in-chief of AOL's Huffington Post Media Group.
The old, paper-based media could have exchanges with readers only through letters to the editor or "Mr. Fixit" and "Dear Abby" columns. There are much more fluid possibilities today. As media veteran Howard Fineman, now at the Huffington Post, writes: "We are stilll learning what this new form can do, and what it can't do, or shouldn't do." But AOL/Huffington Post and The Daily likely will be out front on our web newsstands.