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April 11, 2012
Suppose PR Became Known For Candor
 
Suppose public relations became associated with candor rather than spin. Unknown numbers of practitioners may already be doing PR that way. But the social media era, in which trust and transparency are something like groundwater, gives everyone in the business the incentive to break with Edward Bernays' notions of manipulative marketing for good. Writing on everything pr, Shanna Mallon, of Straight North in Chicago, does some advisory scene-setting for a new PR era. 

True, groundwater can be polluted and there may be PR people who wouldn't give doing that a second thought. But candor is becoming more important all the time, and truly enlightened folks will be adopting the tenets of openness and trust. They're the way to build lasting community.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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