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December 9, 2015
'Storytelling' Is for Real, Not Convenience
Fables are stories, too. That's what bothers me when I hear public relations described as storytelling, which you do increasingly in these digital times. So I've been glad to note Amy Glancey of GroupOn Asia Pacific advising that, more than storytelling, PR involves "story sharing." "PR," Amy notes, "has evolved from an environment of storytelling with the traditional image led, flash in the pan campaigns to now story sharing."

PR in association with marketing needs to become genuine communication, not tactical feints. There's a lot well worth considering in Amy Glancey's remarks to the PR Asia 2015 conference. PR and marketing both need to be genuine, not contrived for supposed tactical advantage.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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