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March 12, 2013
St. Baldrick's Day Approaching in LA – Inspired PR
Blessedly, in one sense, we haven't known anything about St. Baldrick's Day celebrations, which have proven an inspired way to raise funds to fight childhood cancer. But having come upon the Los Angeles police and fire departments' 10th-year celebration of the occasion, we checked out the St. Baldrick's Foundation itself, and it's raised $100 million since 2000 by turning and shaving heads at community events like the one coming up in L.A. This is truly inspired PR. Find, or create, an obscure, but catchy, event and turn it to worthy purposes.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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