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June 8, 2015
Springtime in the Rockies – Heralding a Biking, Hiking Summer
 
The Colorado ski resorts are using effective PR to let people know that the Rocky Mountains are a summer destination, too, not only a mecca of winter skiing.

When you’ve got assets like the Rockies, it certainly makes sense to invite visitors and users all year round, not only skiers in winter.

Jim Winnerman in The St. Louis Post-Dispatch notes that there’s a July Colorado Free Ride Mountain Bike Festival along with a summer-long Crested Butte Wild Flower Festival.

And here are the Sons of the Pioneers singing “Springtime in the Rockies”.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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