This is a thought for all employees, hiring professionals, brands, and morning sparrows.
Yes, you can upload a Facebook meme or ad and, in a few seconds, see the tracking pixel go to the minisite, and measure your message and design’s effectiveness.
Then, in a few minutes, you can compare ad to ad and decide if the one with the thin red border version pulled more click-throughs than the coupon offer one, or the funny one worked better in the last hour than the serious one….
By the end of the day here in late 2015, several campaigns can run, succeed, or fail.
Yes, you can post and spread brand messages constantly and change direction, flip offers, or switch strategies in a heartbeat. And do it all over again, day after day, week after week.
Or, keep reading.
Because you can go with the flow, dance with the client or spaz about the latest digital social trends…
Or speed up…and calm down.
Go as fast as you want, but inside it at the center, be calm. Be centered in your brand’s message, central essence, and meaning in the world — if it has one. If it doesn’t, you can always email me.
Have an enduring meaning in the center of any flurry of social media. There are a million ways to say “I love you” in this life or “we save you money” in any market. Have a foundation of something significant in the brand, then put the pedal to the metal and put the messages out there. Foooom!
Calm…way the heck…down.
Be the brand who says “let the others hustle and bustle.”
“We know who we are.”
“We are something solid, real, rooted, confident and calm.”
Remember ladies, how you feel about a confident man?
Calm down in hiring, too.
When hiring, how often do you seek to assess speed, pace, and an ability to work fast? If often, I hope you know the mark of a real expert genius. They make hard things look easy and easy things look hard.
Ask what they like to do slowly. Find out what they caress and polish, consider and reflect upon rather than always let fly off their screen.
Speed is easy, slowness is hard.
Playing guitar fast is far easier than playing it slow.
Try it, shredders.
Strategizing, creating, writing, designing at speed is truly impressive, but often masks reaching for a subconscious formula tired paradigm or even laziness.
Slow thinking requires so much more focus and depth.
Make sure your hires can do both and mark the differences.
Now, marketing meetings…speed up and calm down.
Uhh…do I really need to explain this one?
Now, how about your own life?
Speed up your decisions — by calming down more.
Have a daily practice of meditation, exercise; something to rest, reset, and clear your mind. By calming down your mind, I promise you, it will move faster and be more focused. Being relaxed is one of the best states you can ever be in to have better ideas, believe in yourself more, and be extra effective in front of others.
Speed up, calm down.
Know the difference, discover the significance, and put it into practice right now.
You’ll absolutely love it.
As a strategist, writer, designer, producer, director, actor, musician, performer, teacher, trainer and speaker, creative marketing was a potentially ideal career for Paul. Yet after years of winning dozens of global creativity awards with various agencies, Paul gave up the awards pursuit and became a professional human being.
Paul launched the1101experiment in 2001, focusing on bringing top-level strategy, creativity and multi-dimensional success to global brands, but with an added emphasis on positive ethical and social opportunities. Paul's thinking has been published worldwide and has predicted many global cultural shifts long before they happened. Paul leads a mastermind network of friends, colleagues and multi-talented professionals from around the world who are strategists, writers, artists, web, social and interactive specialists, who are involved on all client work.
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