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November 22, 2011
Social Media in Marketing's Clutches
 
Some interesting news on social media stewardship, passed along by ragan.com: 88 percent of companies polled by Booz & Co. and Buddy Media are using social media, but primarily as a marketing function (81 percent), not PR (48 percent). One wonders how a firm can be enduringly social by selling rather than simply relating well.

But the marketers, they surely must know... One clue is that social media is being used heavily for advertising and promotions, less so for customer service and product development.

The Ragan reference originally ran at The Proactive Report, as prepared by Sally Falkow. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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