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January 23, 2013
Social Media Use Likely To Be Disappointing At First
 
There's one big thing about a great social media idea: Don't count on everybody recognizing it as great for quite a while. Like any other creation, you've got to nurse, polish and be patient with a well-intended effort to become known and well-regarded via social media. You can easily become disappointed with your early social media reception. Blogger Jeff Bullas explains "The Big Problem With Social Media Marketing."

A lot of the social media challenge, Bullas notes, has to do with continually creating good, credibility-building content. And so it does. Then there's the continual Facebook, Twitter, etc., postings that need to be done... 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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