Kaitlyn Wilkins provides some helpful tips for recuiting and training staffers to handle social media development in corporate settings. Via a guest post on the Social Media Explorer blog, she has also introduced us to Peter Kim's invaluable wiki of ongoing social media campaigns. Kaitlyn is a vice president with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide and also leads Ogilvy’s global social media training initiative.
Ms. Wilkins advises that millennial youths aren't always the best qualified to be corporate social media gurus.
"Brilliant young people who have used social to establish themselves as a brand, launch a business, or promote an issue – for sure," she writes. "But they still need someone to help apply their expertise to the business. The solution is a hybrid of hiring social media experts (young and old) and training great thinkers you already have."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.