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February 11, 2011
Social Media Spurned for Media Pitches
 
The more things change, the more media relations seem to stay the same. Not surprisingly, because reporters and editors are people who don't like to be bothered unnecessarily. Martin Keller, host of the Public and Media Relations blog, digests the insights from a media relations conference call held by Help a Reporter Out and finds them familiar but worth reinforcing. His most surprising insight came when the media panel "turned thumbs down on pitches made through social media like Facebook and Twitter, Fax and the U.S. mail...Use their email first....," he advises.

Keller's post is entitled, "14 PR Tips from Known Journalists." Brush up on some timeless cautions. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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