It's amazing how generous web writers can be. What a fraternity! Here, for instance, is Lisa Buyer on SearchEngineWatch.com laying out one of the most cohesive social media strategies for a business we've seen. And without an overall strategy, social media is of little actual use to a business. Lisa's 10 points come, no doubt, from a lot of experience and reflection. And she's graciously sharing the benefits.
The heart of Lisa's advice is to think and write like a reporter, mingle like a socialite, and know your social media tools. You might have an inkling of that in principle, but having it spelled out in a plan is another matter. Posts like Lisa's galvanize your sense of reality, if you know what we mean. On social media, like everything else in PR, planning matters greatly.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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