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February 21, 2011
Social Media Require a Strategy
It's amazing how generous web writers can be. What a fraternity! Here, for instance, is Lisa Buyer on SearchEngineWatch.com laying out one of the most cohesive social media strategies for a business we've seen. And without an overall strategy, social media is of little actual use to a business. Lisa's 10 points come, no doubt, from a lot of experience and reflection. And she's graciously sharing the benefits.

The heart of Lisa's advice is to think and write like a reporter, mingle like a socialite, and know your social media tools. You might have an inkling of that in principle, but having it spelled out in a plan is another matter. Posts like Lisa's galvanize your sense of reality, if you know what we mean. On social media, like everything else in PR, planning matters greatly. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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