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July 22, 2013
Social Media Managing Involves Lots of Skills
In the corporate PR office where I used to work, we had a gifted graphic artist, a communication vice-president policy-setter and the folks in between. If, today, that office had a social media site, those roles would all likely be filled by the site's manager. It's at least desirable for them to be. For social media calls for a range of expressive and administrative skills at the keyboard, typically in one person — the community manager.

Arik Hanson calls that person a "social media community management unicorn," and asks if such people exist. Well, "at least not in great numbers," is his self-provided answer. But what a terrific opportunity social media managing can be. In this technology-fired economy, jobs merge and opportunities emerge for the seizing. Social media management is one of them, a big one. So consider all the qualities Arik has listed for a social media community manager, and set out to find, or create, one. They're not mythical creatures — they'd better not be. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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