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October 24, 2011
Social Media Keeps Building Globally
 
Social media keeps building as the corporate "place to be" relationally. There's a good deal of work to do, though, to be represented well in SM. These are the findings in a nicely packaged survey of world businesses by Forbes Insights and Weber Shandwick. "Online sociability will account for 65 percent of (surveyed) companies' reputation in the next three years," the research partners found, "but while most companies have added social media to their marketing mix, only a short list (16 percent) consider their efforts to be in their words 'world class.'"

We're grateful to Tiffany Litherland for posting the Forbes/Weber Shandwick study on the Public Relations, Corporate and Media professionals from around the world LinkedIn site, where we found it.

We also recommend Adam Metz's book, The Social Customer, as a thorough introduction to social media options for businesses learning the terrain.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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