We’re indebted to Meltwater, a global PR firm, for providing some of the clearest examples we’ve seen of the differences between PR and social media – disciplines that, while different, are allied around shared relational goals. Basically, they involve prompting folks to take stock of and, hopefully, follow an enterprise, corporate or community.
Meltwater’s post on the “4 Social Media Disruptors of PR” makes a point of such distinctions as message vs. conversation, individuals vs. a community, limited vs. viral reach, earned and owned media and, of course, objective and subjective as credibility criteria.
This one is worth some study, either to confirm insights already gained, or to point practitioners deeper into a new communication era.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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