Sometimes piled-up specifics are the best way to indicate the extent of change, and Carrie O'Neil provides them in this blog post on the seismic changes occurring in public relations.
This is from the perspective of a "wireless" practitioner. Even so, you'll recognize how the ground is shifting. We'll simply list O'Neil's "tired, fading, and dead PR words" here; she provides the details from her perspective:
- Press tours and press briefings
- Hits and clips
- Press kits, brochures, and collateral
- Press releases
- Big-bang announcements
- Embargoes and lead time
Do you have others to add? Are these reasonable?
Cartoon from Slate