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July 27, 2015
Sleeping In Seattle? Really
The Pacific Northwest faces a one-in-ten chance of a catastrophic earthquake in the next 50 years. You’d think that would be of concern out there. “But the Northwest’s mellow residents and officials have just shrugged it off,” notes The Week.

Indeed, you wonder how anyone could ignore threatened devastation on an epic scale after reading Kathryn Schulz’ New Yorker article that described it all in horrific detail. Japan has a warning system for earthquakes…the Pacific Northwest, nothing.

Clearly, some preparedness measures are better than none. FEMA can attest to that. It’s blind-eyed PR to be Sleeping in Seattle on the possibility of  “a really big one.”

(New Yorker illustration by Christoph Niemann)

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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