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September 7, 2011
Signs Of Our Social Media Times
Here are two further examples of how social media is impacting PR disciplines or, indeed, expanding them. The press release distribution firm PRNewsChannel says it is adding the hashtag # and @ symbols in its headlines to make them more accessible to social media channels like Twitter. And Chief of Naval Operations Admiral Gary Roughhead tells an audience of social media pros why the Navy, despite initial misgivings, has been plunging into social media communication, and (in the PDF of his remarks) benefiting from it.

"I submit to you that in today’s media environment, as leaders — whether we recognize it or not — we are no longer simply leading a workforce of employees or, in my case, Sailors. We are leading a workforce of communicators,” says Admiral Roughhead. “Many of our organizations have focused on leaders as communicators. Now, we have the chance to be leaders of communicators.”

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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