We’ve come upon a post by Ally Krupinsky of the Grand Forks Herald in North Dakota which shows that insight can come from any direction if you’re attuned to receiving it. It’s about how the National Weather Service is “working towards more two-way communication with the public.”
Why? “People post things,” says Greg Gust, a warning coordination meteorologist with the weather service, “people make comments, people do things and you have to learn how to interpret them. When you open up to anybody commenting on stuff, you also learn how to filter.”
Filtering is continually important with incoming information, especially in our increasingly web-based world. “Deliberately making false reports doesn’t happen frequently,” Gust says, “but confusion often can result in less-than-accurate information.”
So, how attuned are you to accuracy and pertinence in your daily meanderings? You may consider this an insulting question, and if so, we apologize. But check in with Greg Gust and his discussion of “short–" and “long-fuse” weather issues, and ponder for a bit your own relational communication systems, digital and otherwise.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Ad Operations Specialist
San Francisco, California
Associate Accounts Director
West Hollywood, California
Sr. Manager, Social Media - Public Relatio...
Strategic Account Manager
Social Content Manager
Albany, New York
Albany, New York
Colorado Spgs, Colorado
Email Marketing Specialist
New Media Jobs