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March 28, 2011
Short Form PR Brush-Ups From the Web
 
Yes, flitting around the Web can be distracting. Nicholas Carr has the word on that in his excellent book, The Shallows. But occasionally you'll alight on a site like this one on Business Insider: "10 Easy Ways To Get Amazing PR." And you'll have at hand a short refresher course on media relations – tips about knowing your market and dealing with reporters. You may not need them. On the other hand, getting someone else's slant on what you do can be really helpful. And here it is, on your desktop. 

These Business Insider steps start with understanding and selling the uniqueness of your product and go on to promoting your news release, following up on it and keeping in contact with with reporters who are interested in you. There's also a "bonus" offering of "12 PR Catastrophes that Crushed Company Shareholders."  

In short, things to do and things to avoid in capsule form.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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