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October 7, 2013
'Short Form' News In Your Pocket
As the presentation of news turns away from print, it can get right into your pocket — as with this year-old site being noted on the Nieman Journalism Lab site, "NowThisNews." Ed O'Keefe, the site's editor-in-chief, says it's now making the short-style videos it produces for Instagram and Vine "the focus of our company." Now, that's okay for a given presenter, and may "NowThisNews" prosper. But as it does, we're wondering what's going to bring readers regularly and faithfully to longer-form digital news sites, like the paper delivered to your doorstep used to, or may still do, though likely in a competitively stricken slimmed down size.

We thank Arik Hanson for leading us to "NowThisNews" on his Communication Conversations blog.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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