Got expertise? Of course you do. Well, share it, don't hoard it and leave yourself waiting to be discovered. Phil Fersht, founder and CEO of HfS Research, has made himself the services industry's thought leader by sharing information freely to potential, as well as actual, clients. The Internet and blogging offer a great opportunity for radical sharing. Use them in that light.
Phil Fersht, notes a profile in PRWeek, started his Horses for Sources blog in 2007 and immediately started sharing his expertise "freely, openly, and often — providing valuable, useful content to potential clients." Today, "his website receives 120,000 monthly visitors, 78,000 research and blog subscribers, and has 17,200 LinkedIn community members." Not a bad payoff for sharing what you know, rather than being mysterious about it.
PRWeek's headling sums it up: Sharing equates to "getting caught in the act of doing something good."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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