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January 21, 2010
Shakespeare's Take on PR's Role

One of the best explanations of PR we've seen as an operational and strategic function appears in an introductory article by UKPRwire, "Public Relations as a Management Tool."

It's graced by, what else, a quote from Shakespeare's "Richard II": "The purest treasure mortal times afford is spotless reputation; that away men are but gilded loam or painted clay."

"A company can survive without PR," the article begins, but with a planned PR programme the company can expect better results and an enhanced reputation."

The piece goes on to sketch how to accomplish these goals with PR as a focal management function.

Without Shakespeare's talent, any enterprise should pay heed. 


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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