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October 14, 2010
'Seen Our Firm's App?'
 
Our apologies to the PR firms that were here first, but in our Web roaming, we've come upon the first iPhone app we've seen for a PR shop. We don't claim to have everything first here, just to recognize value/interest when we see it. A search of the App Store shows some 45 apps listed under "public relations," but the one we noticed in today's roaming is from the Horn Group, in a Phil Butler post on Everything PR.

It's great, like having a PR firm in your pocket, in an inspired sense, of course. Horn is heavily into digital communications and makes that clear on its app. It includes rundowns on the firm's services, profiles, and contact buttons for its principals, a client list (not clickable -- you wouldn't want to make it that easy to reach them), and news from Horn. Not a bad way, at all, to have a PR firm at hand.  

So the App Store is for business, too, not just fun and games, but productivity and learning. What an engaging world we're moving into!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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