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January 25, 2011
Search-Engine-Friendly Business Blogs
 
Lee Odden's Top Rank Online Marketing Blog is a great place to go for guidance on toning up corporate blogs and getting them discovered on the Web. His latest is on the use of keywords in business blog posts. Like any other valued PR tool, corporate blogs need to be understood and used for long-term benefit. 

Business blogs have value only as they are found and read. Some words from Lee to take to heart if you're a business blogger, current or aspiring:  "Most corporate blogs are not only boring, but they're disappointingly difficult to locate on search engines. Key messages, voice and timing are considered, but keywords to drive search traffic are not."

Lee proceeds to provide a tutorial on making blogs search-engine friendly, including how to find and use keyword glossaries and creating a blog content plan. If you have corporate blogging aspirations, Lee's  posts are well worth indexing for further study 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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