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November 29, 2011
Saying 'No' On Your Own
Heather Rast on the Solo PR Pro blog discusses what it takes to say "No" to a prospective client who isn't right for a lone practitioner. How would you know that, soloist? Well, it depends how willing the prospect is to accept your counsel and what his or her aims are vs. yours. You're building a practice, after all, as much as they're building their own business.

What's most important is to be clear about your own aims and priorities, and to be able to size a potential client up by gaining a sense of the movie they're running before you decide whether or not to step into it. Caution can avoid chagrin.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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