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September 27, 2011
Sailing the Social Media Sea
As social media becomes more and more of a factor in PR practice, these words of Marjorie Clayman, a third-generation marketing practitioner in Ohio (expressed in a guest post on Danny Brown's blog), are worth keeping at hand. Prompted by the chorus of a John Lennon song, "Serve yourself. Ain't nobody gonna do it for you," Marjorie writes of "the tides of social media."

"I am finding more and more," she advises, "that social media is like the ocean, and it has tides that can carry you out or bring you back in.

"These tides can be ways of doing things (or not doing things), ways of thinking about people, ways of presenting yourself, and just about everything else. You meet a person who knows a person who’s connected to a person and they’re all of a like mind, so you float in with them. Then you meet other people and they pull you in a different direction.

"Pretty soon, if you’re not careful, you can actually lose your footing and just become a piece of driftwood in this restless sea."

Yes, regarding social media, knowledge and focus are critical to gain and maintain. There are so many windows opening onto the social media (we almost said "wine-dark") sea, that PR practitioners, like anyone else, are well-advised to proceed methodically and cannily in navigating its currents. Thanks, Marjorie, for prompting us to think about that. We plan to get acquainted with your own blog, "Social Media, Marketing, & Musings."

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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