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February 3, 2015
Sage PR Counsel: 'Dance in Reality's Rainbows'
 
One of the most candid depictions of public relations practice we’ve seen comes from Drew Gerber, CEO of Wasabi Publicity in Saluda, N.C. “When you are considering hiring a publicist for your company,” he advises, “make sure they can play where unicorns dance in the rainbows but make certain that they are also grounded in reality.”

Sage advice — read on through Drew’s reflections on the craft. And apply them to your own practice.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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