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April 9, 2013
SM Pointers from a Possibly Upstaged Financial Stalwart (PR Newswire)
 
There's a winsome quality to reading a PR Newswire release on what publicly owned companies shouldn't forget now that the Securities and Exchange Commission has accepted social media as an outlet for breaking financial information. "PR Newswire applauds these moves (of course) but at the same time advises some caution when integrating social media into financial communications strategies (gee)."

Indeed, it will be something of a new trading era now that breaking financial news can be transmitted on Twitter, Facebook or whatever other social media channel comes to mind. We recommend the PR Newswire release as an opening scene-setter.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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