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August 21, 2012
SEO's a Spinnin': Up or Down?
 
We're not involved in SEO, only aware of its importance as a means of being discovered by the public. We've been hearing of big changes by Google, the proprietor of web searching. But it looks like a confusing scene. Here, for example, are two posts by PR practitioners taking opposite approaches to PR's prospects on the web. One, from Canada, is excited about serving customers there. The other, from Germany, argues that Google is "killing SEO." Well, they're at least places to begin.

Danny Wood, of Canada's Web Shop, sees Google's recent algorithm changes, Penguin and Panda, as blessings inviting strong, legitimate content on the web. Mihaela Lica, of eWritings, argues that "Google Is Killing Search. On Purpose," because it wants to become a media business of its own, "the world's largest directory." Makes your head spin.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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